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First Of Its Kind

How do teenagers make food choices when they have only seconds to decide?
 

Comparing front-of-pack labelling systems to improve teenagers’ healthier food choices.

 

This study examined how different Front-of-Pack Labelling (FOPL) systems influence healthier food choices among adolescents in Mumbai. The research studied 120 adolescents aged 13–18 and compared four labelling formats to see which one helps them pick the healthier option.

Published in the World Nutrition Journal on 30 June 2026.

Key Findings

120
Adolescents studied

​

13–18
Age group

​

4
FOPL systems compared

​

80%
Chose healthier option with warning labels

​

33%
Chose healthier option with no FOPL

​

~3× faster
Decision-making with warning labels

​

First Indian study in this particular cohort.

Research At A Glance

My research adds an important adolescent perspective to

India's ongoing conversation around food labelling.

As teenagers become increasingly independent consumers,

understanding how we actually process nutrition information can help

inform the design of clearer, more effective food policies.

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Featured Across Publications

Deccan Herald

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Free Press Journal

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India Today

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Moneylife Editorial

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Revant Himatsingka,

AKA Food Pharmer

"It's very encouraging to see how our Label Padhega India movement has reached corners of the country, such that the youth of India are taking an interest in advocating for better front-of-pack labelling. While I have been educating Indians on reading nutrition labels, I also believe that we need a simple but informative front of pack labelling system. This is a big step for understanding how young Indians can make healthier choices in packaged food."

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